Mar 19, 2026

2025-2026 Course of Study Bulletin

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2025-2026 Course of Study Bulletin

Strategic Communication, Minor

Requirements for the minor

22-24 credit hours consisting of 13 hours in required courses and 3-4 hours in each elective area.

1. Required Courses: 13 Hours

COMM - 3460 Principles of Public Relations Credits: 4
HCOM - 3334 Persuasion
MGMT - 2301 Management of Organizations Credits: 3
MKTG - 2301 Principles of Marketing Credits: 3

II. Electives

A. Communication Elective: 3 to 4 hours

COMM - 3461 Principles of Advertising Credits: 4
COMM - 3362 Media Law and Policy Credits: 3
COMM - 3363 Media Management Credits: 3
COMM - 3364 Ethics and the Mass Media Credits: 3

B. Business Elective: 3 hours

MGMT - 3371 Human Resources Management
HRM - 3372 Organizational Behavior Credits: 3
MKTG - 3381 Consumer Behavior Credits: 3
MKTG - 3382 Integrated Marketing Communications Credits: 3
MKTG - 4381 Marketing Management Credits: 3

C. Human Communication Elective: 3 to 4 hours

BUSN - 3311 Organizational Communication Credits: 3 (also listed as HCOM 3362 )
HCOM - 1433 Public Speaking Credits: 4
HCOM - 3360 Communicating in Small Groups & Teams Credits: 3
HCOM - 3362 Organizational Communication Credits: 3 (also listed as BUSN 3311 )
HCOM - 4397 Human Communication Internship Credits: 3 *

Note:

* As approved by minor adviser.